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UP Social Media Policy 2024– The Government of Uttar Pradesh State has introduced this UP Social Media Policy with the purpose of promoting Welfare Schemes and other schemes socially with the help of Influencers and Social Media Content Creators. Under this Uttar Pradesh Social Media Policy the government will provide financial assistance to all the creators or influencers who promote the welfare schemes on the social media platforms. With the help of the influencers the welfare schemes will spread socially among all the people. All those influencers or content creators who are interested and want to register themselves under this initiative they can visit the Official Website and register themselves online.
About UP Social Media Policy
The Government of Uttar Pradesh has launched this UP Social Media Policy in order to promote all the welfare schemes on the social media with the help of content creators and influencers. Under this initiative the Authorities aims to provide financial assistance to all the creators who will promote the welfare schemes online on social media.
Those Influencers who make standard videos content will earn INR 8 Lakh per month and Influencers who make shorts videos to promote welfare schemes will earn up to INR 7 Lakh per month while those creators who make podcast will earn a limited amount of INR 6 Lakh month. As we all know that social media is the biggest platform and warehouse of content. With the help of social media the welfare schemes will reach people in few time.
UP Social Media Policy 2024 PDF
Government of Uttar Pradesh has released the UP Social Media Policy PDF online on the Official Website. So those influencers who are interested and want to get registered themselves under this initiative they can visit the Official Website and submit their applications online. Those applicants who want to download the PDF they can visit the Official Website and download pdf online easily.
UP Mission Shakti E Rickshaw Yojana 2024
Key Highlights of UP Social Media Policy
Name of the scheme | UP Social Media Policy |
Introduced by | Uttar Pradesh State government |
Objective | Create awareness about government schemes |
Beneficiaries | Citizens of Uttar Pradesh |
Official website | |
Financial benefit | Up to INR 8 lakh |
Application mode | online |
Objective of UP Social Media Policy
The main objective behind launching this Uttar Pradesh Social Media Policy is to promote the social welfare schemes on the social media with the help of Content Creators & Influencers. Under this programme the Authorities aims to provide financial assistance to all the creators & influencers who will promote the welfare schemes online on social media. with the help of the influencers the welfare schemes will spread socially among all the people. With the implementation of this programme all the welfare schemes launched in the Uttar Pradesh will be get promoted on Social Media so that they will reach maximum audience socially.
Eligibility Criteria
- Applicant must be a permanent resident of Uttar Pradesh state.
- Only Social Media Influencers are eligible to apply under this scheme.
List of Social Media Platform
- YouTube
- X
Financial Benefits
- Facebook & YouTube influencers are divided into 4 categories:
- Category A – minimum INR 10 lakh subscribers
- Category B – minimum INR 5 lakh subscribers
- Category C – minimum INR 2 lakh subscribers
- Category D – minimum INR 1 lakh subscribers
- Instagram & X influencers are divided into 4 categories:
- Category A – minimum INR 5 lakh subscribers
- Category B – minimum INR 3 lakh subscribers
- Category C – minimum INR 2 lakh subscribers
- Category D – minimum INR 1 lakh subscribers
UP Social Media Policy Warns Against
- Social media influencers cannot create content that is indecent, with wrong information, or anti-national posts or videos.
- If the social media influencer creates any indecent or anti-national post they will receive strict legal action including life terms and fines.
Date of Announcement
- The UP Social Media Policy was announced on 28th August 2024.
Required Documents
- Aadhaar Card
- PAN Card
- Mobile Number
- Email ID
- Passport Size Photo
- Address Proof
- Complete information on social media accounts
Selection Process
- The selection process is based on the Eligibility Criteria.
- Applicant must be a permanent resident of Uttar Pradesh.
- Applicant must be a Social Media Influencer by profession.
- The Authorities will check the already posted content of the influencer profile.
- If the content is eligible and alright then the influencer will get a call or email from the Officials.
UP Social Media Policy Registration Process
STEP 1: All the Applicants who are eligible they can visit the Official website to apply for the UP Social Media Policy 2024.

UP Social Media Policy
STEP 2: Now on the homepage of the website applicant has to click on Apply Here option.
STEP 3: After that you’ll move to another page where you have to enter all the information asked and upload all the necessary documents required.
STEP 4: After filling the details applicants must recheck it and click on Submit button.
Download UP Social Media Policy PDF
- All those influencers who want to download Social Media Policy PDF can visit the Official Website.
- Now after reaching the homepage of the website applicant has to click on Download UP Social Media Policy PDF option.
- Now the PDF file will open on your screen then you have to click on Download button to download it.
FAQs
Who launched the Social Media Policy?
The Uttar Pradesh State government launched the UP Social Media Policy.
How much financial benefit will the social media influencers receive under the UP Social Media Policy?
A financial benefit of up to INR 8 lakh will be given to the social media influencers under the Uttar Pradesh Social Media Policy.
When was the UP Social Media Policy announced?
The UP Social Media Policy was announced on 28th August 2024.